Built for the founder journey

From first idea to investment ready

An ecosystem of tools and resources built for the founder journey. Start with assessing your entrepreneurial appetite, find an idea or validate an idea worth building, then prepare to raise institutional capital and find the right capital source in our curated directory.

Our Products

Each one stands alone, and works even better together.

FounderReady

FounderReady is a self-assessment quiz that measures entrepreneurial mindset and business knowledge. Each attempt produces its own scored breakdown, highlighting your strengths and possible next steps, whether that's validating an idea with Find Your Side or getting investment ready with FundingFit.

Take the Assessment →
Find Your Side

Find Your Side is an AI-powered business discovery tool that helps aspiring entrepreneurs discover and validate side business ideas. Based on your skills, interests, and availability, you'll receive a personalized set of business ideas and a 4-week action plan.

Discover Your Idea →
FundingFit

FundingFit was built to help pre-seed founders gain clarity before they raise. Founders receive investment-readiness feedback through vertical-specific, investor-grade assessments. They understand where they stand and the gaps they need to close before approaching investors.

Check Readiness →
CapitalFinder

CapitalFinder is a curated directory of capital sources, all in one place. It includes matching platforms, VC databases, grants, angel syndicates, and crowdfunding platforms, saving founders the time spent searching for the right fit.

Browse the Directory →

Frequently Asked Questions

What is Startup Desk?

Startup Desk is an ecosystem of tools built for the founder journey. Our tools help you assess your entrepreneurial mindset, discover and validate a business idea, and prepare to raise capital. It includes four products: FounderReady, Find Your Side, FundingFit, and CapitalFinder, each built for a different stage of your entrepreneurial journey.

Who is Startup Desk for?

Startup Desk is for aspiring and early-stage founders who want structure or direction before they build or raise. Whether you're still figuring out your idea or getting ready to pitch investors, there's a tool for your stage.

What's the difference between the four products?

FounderReady is a self-assessment tool that evaluates your entrepreneurial mindset and business knowledge through a bank of questions ranging from easy to advanced. Find Your Side helps you discover and validate a side business idea, with a 4-week action plan to move toward idea-market fit. FundingFit gets pre-seed founders investment-ready through vertical-specific assessments. CapitalFinder is a directory of capital sources all in one place, saving you time when seeking the right investment fit for your company.

Do I need to use all four products, or can I start with just one?

You can start wherever fits your stage. If you're not sure what to build, start with FounderReady or Find Your Side. If you already have an idea and want to check your investment readiness, start with FundingFit. If you're ready to raise, CapitalFinder helps you find the right sources.

What is the Startup Desk community?

Startup Desk community sessions connect you with experienced founders, investors, and operators in small groups of 10 to 15, built around the topic you're working through. Once enough founders join a topic, we confirm an expert and a date, and invite selected founders to book a seat for a fee. Joining the waitlist is free.